At 5 years old, Vincent Rivera had a lively imagination. With this vivid imagination a very strong spark began in a young boy who would have a strong determination to make this dream to become an actor a reality. His family was amazed how singing, modeling and acting came naturally to Vincent because he knew what he wanted, so he began doing school plays by the age of 8, vocal lessons by the age of 9, then began singing as a background singer in the Latin Circuit with his famed, Salsa singer father, Johnny Rivera by age 14. By age 17, while his parents sent a message of "Education First," his mother and father supported Vincent in following his dreams of becoming an entertainer. They attended a model search and Vincent was signed immediately by two of New York's top agencies to begin his career in modeling and acting. He soon after was encouraged to move to NY by his agents and his career took off. As of 2015, Vincent is well known for his various film, TV, and over 100 national, local and worldwide commercials. While attending the Professional Performing Arts High School in NY he was amongst other talent which he would eventually become close to such as Sebastian Sozzi, Lee Thompson Young, Michael Rivera, and best friend Jesse Eisenberg. He felt like he was at home because he had others who had the same drive and ambition to succeed as he had. He soon found and knew he was multi-talented so was on his way to become a singer while working with Desmond Child under the name "Rivero Cruz" however found he had more of a desire to become an actor. He thought he would follow in his father's footsteps, who was a professional singer,however he knew from the bottom of his heart that acting rather than singing had always been his top priority since he was a small child. He is now working hard as a director, writer, producer and is currently residing in Sherman, CA. Another more recent accomplishment is Vincent opened an acting school in Cerritos Ca. Called Starz Acting school for Film, TV, and commercials. He decided to share with other artists the tools necessary to become a humbled, working actor in todays competitive world. In remaining a well-rounded, balanced individual he currently dedicates his time to World Relief Funds, Food on the Street. While building his name on a celebrity status, he plans on eventually creating organizations for homeless, abused children as well as a platform for struggling artists. - IMDb Mini Biography By: Public Relations for Vincent Rivera.

Vincent Rivera had an alter-ego of the name "Rivero Cruz" while working on his music career with songwriter/producer Desmond Child.